Camtasia (yes that’s the correct spelling) may just be the most misspelled of all software products. Check out the following from Google AdWords Keyword Tool:

• Camtasia, the correct spelling of the word is searched about 1,000,000 times per month.
• Cantasia, with an n, is searched about 22,200 times per month.
• Camstasia, with an extra s, is searched about 14,800 times per month.
• Cantasia Studio and Camptasia are searched a combined 9,000 times per month.

So the misspelled versions of Camtasia are searched on a total of about 46,000 times per month or about one time for every 20 times the correctly spelled word is searched.

Other software products are also often misspelled. Often it’s an issue with spacing or case. For example, we regularly see ColdFusion, Dreamweaver and Photoshop spelled Cold Fusion, DreamWeaver and PhotoShop on resumes – a big mistake as it gives the impression that you can’t be that much of an expert if you don’t even know how to spell the word correctly.

Luckily, Google does a fantastic job of correcting searchers spelling for them. For example, search on cantasia and you’ll see these results:

As you can see, Google guessed that you really meant Camtasia and gives you a chance to correct yourself. Google calls the feature that figures out intended spellings “Spellmeleon.” I’m not quite sure why, but it appears to be a play on the word Chameleon. In any case, it’s a helpful feature for searchers.

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